A streaming video service that has generally been considered an underdog appears to be on the rise. The Los Angeles Times reports that Hulu, a joint venture of Fox, Disney and NBCUniversal, is raising its profile through major acquisitions and by upping its commitment to originals.

The service is starting to be recognized by the awards organizations, including a Golden Globe nomination, announced this month, for Hulu’s dark comedy “Casual.” “Hulu also signed licensing and output deals with AMC, Discovery, Turner Broadcasting and FX Networks,” the Times reports. “Additionally, Hulu nabbed streaming rights to big shows such as ‘Empire’ and ‘CSI,’ and recently signed a deal with U.S. cable premium movie network Epix.”

Hulu also recently secured the “Seinfeld” library, shelling out close to $1 million an episode, the report notes.

We encourage readers to click on the link near the top of this story to read the full report.