BBC Uses Artificial Intelligence to Hunt for New TV Audiences — It’s the TVWeek Most Intriguing Story of the Day

Dec 18, 2015  •  Post A Comment

The BBC has been using an innovative approach to rounding up viewers. Re/code reports that BBC Worldwide hired the artificial intelligence and data science firm Parrot Analytics, based in New Zealand, to evaluate global demand for the BBC show “Sherlock.”

The program returns Jan. 1 with a special episode set in the Victorian era. The show has been a hit in the U.S. and U.K., but the BBC is looking to size up demand in other countries.

Said BBC Worldwide Executive Vice President David Boyle: “Parrot suggests very very strong global demand, including in Germany, China, India and Singapore. What’s most interesting are the countries with the highest demand but where we haven’t seen it come through in previous deals.”

We encourage readers to click on the link near the top of this story to read the full Re/code report.


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