Cablevision Systems Corp. has announced a long-term addressable TV partnership with GroupM’s Modi Media. The deal, announced today, “gives Modi Media the ability to reach premium audiences through impressions-based inventory for its clients, complete with advanced campaign planning, measurement and analytics, and will support the continued rapid growth of Modi’s addressable TV business,” the companies said in their announcement.
The release adds: “The partnership provides Modi Media access to Cablevision’s Total Audience Application, a proprietary platform that automates planning and optimization of advanced TV advertising campaigns. Using the platform, Modi Media will be able to break free from the arduous manual campaign planning process undertaken by most agencies. Total Audience Application also gives Modi Media access to premium, targeted TV impressions with maximum efficiency.