Comcast is reportedly investing heavily in an effort to make Telemundo the No. 1 network in Spanish-language television. The Philadelphia Inquirer’s philly.com website reports that the corporate cousin of NBC has its sights set on the segment leader, Univision.
Philadelphia-based Comcast acquired Telemundo when it purchased NBCUniversal in 2011.
“The nation’s cable giant, with tentacles all over the media landscape, is spending hundreds of millions of dollars to take on the No. 1 Spanish-language network, Univision, by developing faster-paced Americanized dramas, locking up the TV rights to World Cup Soccer into the 2020s, and launching live local newscasts in big TV markets, such as Philadelphia,” the story reports.
The gap between Telemundo and Univision has been shrinking. “Telemundo has narrowed Univision’s 2.4 million prime-time viewer lead in 2011 to 923,000 viewers this year, according to Nielsen figures provided by Telemundo,” the story reports, citing weekday figures.
Univision’s average weekday prime-time audience fell from 3.7 million in 2011 to 2.6 million this year, according to the report. While the numbers have been falling across the industry during that span, Telemundo’s audience grew from 1.3 million to 1.7 million during the same period.