“Two of the hottest cable networks don’t have dark dramas about bloodthirsty zombies, drug-addicted hackers or Russian spies,” writes our friend Joe Flint in The Wall Street Journal. (The link will take you to the full story in The WSJ, which may charge to read it.)
Flint’s story focuses on Crown Media Holdings’ Hallmark Channel and Hallmark Movies & Mysteries, which he says present a “feel-good diet of romance, holidays and family.” Traditionally popular with older viewers, the channels are now catching on with the 18-49 demo as well, the story says.
“Hallmark’s audience has grown 3% this year in prime time to 845,000 viewers, while Movies & Mysteries is averaging 300,000 viewers — up 33%, according to Nielsen,” the story notes. “Among the viewers age 18-49 that advertisers desire, Hallmark has improved 4% and Movies & Mysteries 23%.”