Netflix would be open to streaming live sports, according to the company’s head of content, but there’s a huge catch. Ted Sarandos said the company would have to own and create the events itself, the New York Post reports.
“The Los Gatos, Calif., company isn’t interested in buying rights from established sports leagues because, according to Sarandos, ‘the leagues hold all the pricing power,'” the report adds.
Sarandos, speaking at the UBS Global Media and Communications conference in New York, cited Disney’s X Games, airing on ESPN, as an example of a sports programming model that might work for Netflix. His comments appeared to confirm that the streaming service won’t be vying for the NFL’s Thursday night package, which is currently being shopped around.
On another subject, Sarandos expressed disappointment in a programming package deal signed with AMC Networks, and hinted at a strategic shift away from bringing large package deals to the service, opting to cherry-pick popular shows instead.
“We’re mostly disillusioned with the output deals,” Sarandos said, adding that the deal with AMC Networks “wasn’t that great for us.”