Shakeup in Kids TV, With New Ratings Champ Crowned

Dec 30, 2015  •  Post A Comment

A new ratings champ has been crowned in children’s television, with the No. 1 spot in total-day for the year in total viewers going to Disney Channel for the first time. Disney sent out an announcement today crowing about dethroning Nickelodeon.

Disney announced that it scored a “ratings trifecta” with the groundbreaking total-day win along with extending a couple of streaks by winning kids 6-11 for the fifth consecutive year and winning tweens for the seventh year in a row.

The company also noted that Disney Junior ends the year as TV’s No. 1 preschooler-dedicated network for the third straight year.

“For 2015, Disney Channel is the #1 cable TV network in Total Viewers (1.234 million) in Total Day measurement, a first for the channel and the end of Nickelodeon’s long-running streak,” Disney announced. “Disney Channel also delivered its 5th straight yearly win in Kids 6-11 (423,000/1.8 rating), 7th consecutive yearly win in Tweens 9-14 (406,000/1.7 rating) and tied for #1 in Kids 2-11 (1.6 rating).”

The announcement notes that the debuts of the Disney Channel original movies “Descendants” and “Teen Beach 2” and the Disney Junior prime-time movie “The Lion Guard: Return of the Roar” contributed to the success, ranking as the year’s top 3 most-watched telecasts in total viewers across all kids cable TV networks.

lion guard-disney channel

Your Comment

Email (will not be published)