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NY Times

‘Super PACs’ Shift Spending as TV Ad Rates Surge

Dec 23, 2015  •  Post A Comment

Major political “Super PACs” are shifting their spending strategies as prices soar in the TV ad market, The New York Times reports.

With prices rising in early primary states, the PACs are opting to “realign their tactics, de-emphasizing costly broadcast commercials in favor of the kind of nuts-and-bolts work that presidential candidates used to handle themselves,” the story reports.

“They are overseeing extensive field operations, data-collection programs, digital advertising, email lists, opposition research and voter registration efforts,” The Times reports, adding: “The shift away from the broadcast television buys that had been the groups’ main role in past presidential campaigns is among the most significant developments in outside political spending since the Supreme Court’s 2010 Citizens United decision, which paved the way for super PACs.”

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