The Paradox of 2015: Cable Ratings Were Down This Year, But Viewing Was Up

Dec 18, 2015  •  Post A Comment

Even with ratings falling for many of the biggest cable nets in 2015, viewing across the industry posted healthy gains, according to a B&C report citing Turner Broadcasting.

“When viewing done on devices not measured as part of the ratings [is] included — screens including subscription video on demand, PC and mobile — Turner, as part of a year-end review, says viewing among the adults 18-49 networks crave was up 3% industrywide,” B&C reports.

Viewing was also up 3% on that basis in the 18-34 demo, and up 4% in viewers 50 and up, the story reports.

Howard Shimmel, Turner’s chief research officer, put together his report using data from Nielsen, comScore, Rentrak and Omniture. Looking at L7 ratings for the 18-49 demo, he concluded that eight of the top 10 cable nets posted declines in 2015, the exceptions being AMC, up 10%, and Discovery, up 2%.

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