Why an ABC Series Is Putting Up ‘Eye-Popping’ Increases in Delayed Viewing — and Will It Last?

Dec 7, 2015  •  Post A Comment

A new report by Nellie Andreeva on Deadline.com examines huge gains in viewership that are being posted by the new ABC terrorism drama “Quantico.” The show posted the biggest gains of any series during premiere week in Live+3 viewing in the key 18-49 demo, and the numbers have surged since then.

Andreeva lists the show’s gains during its first nine weeks as 63%, 74%, 94%, 81%, 87%, 117%, 115%, 123% and 100%, respectively. The report adds: “In Live+7, the gains for the first eight episodes (now available) were 79%, 89%, 113%, 100%, 107%, 133% and 131%, with Episode 8 posting a record 138%.”

Andreeva says the reasons for the huge lift are hard to pin down, but competition from football and a strong AMC Sunday night lineup including “The Walking Dead” and “Talking Dead” would appear to be a factor. The young-skewing “Quantico” also does well among viewers 18-34, who are more inclined toward delayed viewing.

The early results against stiff competition bode well for “Quantico,” with Andreeva noting, “Observers are optimistic about its prospects in the spring, in which it will no longer be an unknown newcomer.”

We encourage readers to click on the link near the top of this story to read Andreeva’s full analysis.


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