Talks between Apple and TV programmers appear to be over for now, meaning a subscription TV service from Apple won’t be happening anytime soon, re/code reports. “Apple has walked away from the negotiating table,” the story reports.
While money is among the issues, the report notes: “Apple’s beef with the TV Industrial Complex is a bit more nuanced. It’s also a significant one: If Apple gets its way, TV will undergo a significant change, just like the music business did when Apple launched its iTunes store in 2003.”
Apple has reportedly been pushing for a “skinny” bundle of somewhere in the neighborhood of 12 core networks, with a retail price coming in at or below $30. That means a lot of channels will be left out, and that’s an issue for the programmers.
“While TV executives will say they understand that consumers don’t want to pay for channels they don’t watch, all of them will argue that their channels are must-haves,” re/code reports. “That means 21st Century Fox, for instance, is reluctant to sell Fox and Fox News without bundling in its FX channels or its new Fox Sports 1 network. The same goes for Disney (ABC, ESPN, Disney, etc.) and NBCUniversal (NBC, Bravo, USA, SyFy, etc.) and on down the line.”