Why ‘Sunday Night Football’ Sank in the Ratings

Dec 28, 2015  •  Post A Comment

This week’s installment of NBC’s “Sunday Night Football” hit a ratings low, and the reason is fairly obvious: The game was a blowout.

The playoff-bound Minnesota Vikings demolished the New York Giants on the field, building a 32-10 lead by the end of the third quarter and going on to win by 32 points, 49-17.

NBC announced that the game delivered an 11.5 household rating in time zone-adjusted metered-market results. The Hollywood Reporter’s Live Feed reports that the number puts the broadcast a little below the season’s previous low.

NBC still easily won Sunday night, with little competition on the other broadcast networks.

“CBS was the only other member of the Big Four to put out original content,” THR notes. “Without the aid of NFL overrun for a lead-in, new episodes of ’60 Minutes’ and ‘Undercover Boss’ each walked away from the night with an average 1.4 rating among adults 18-49.”

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One Comment

  1. Also, the Washington victory over the Eagles on Saturday eliminated the Giants from playoff contention, reducing interest in the game before it even started, especially in the #1 TV market.

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