The results of a major consumer survey reveal what could be a big problem for ESPN, Business Insider reports.
More than half of cable subscribers surveyed by the marketing firm Civic Science said they would be happy to drop ESPN to save $8 a month. ESPN is estimated to charge providers more than $6 per subscriber to carry the network. “ESPN is ‘overearning’ right now,” said BTIG’s Rich Greenfield.
Creating an over-the-top digital subscription version of ESPN apparently won’t work; only 6 percent of respondents said they’d be willing to pay $20 a month for such an offering. The network laid off 300 employees last fall.