New figures out this week provide a fresh perspective on how the traditional broadcast networks are doing against Netflix, Amazon and other streaming video services in the battle for eyeballs. Adweek reports that the data from Symphony’s VideoPulse — which measures 35 days of viewing in the 18-49 demo, combining live viewing with DVR, on-demand and streaming — shows that the streamers still have a lot of catching up to do.
Figures compiled from last fall reveal that the Netflix series “Marvel’s Jessica Jones,” which was the top show on streaming, averaged 4.81 million viewers in the demo. Using the same measurement parameters, CBS’s “The Big Bang Theory,” the top show on broadcast, posted an average of 10.61 million.
The only other shows to top 1 million on streaming are Netflix’s “Master of None” with 3.92 million at No. 2, Netflix’s “Narcos” at No. 3 with 3.21 million and Amazon’s “The Man in the High Castle” at No. 4 with 2.12 million. The No. 10 show on broadcast, CBS’s “Supergirl,” easily tops anything on streaming, delivering 6.24 million viewers 18-49.