The marketing and design organization PromaxBDA is rolling out plans for its upcoming 2016 Promotion, Marketing and Design North America Awards, with the ceremony set to take place June 16 at the Hilton New York Midtown Hotel.
The marketing and design organization announced that eight new categories are in the works for this year. Among them: Virtual Reality or 360 Camera Implementation; Best Use of Social Media to Promote a Program or Series; Best Talent Integration Using Social Media; and Best Experiential or Stunt Promotion for a Consumer Event.
Also on tap for this year, according to PromaxBDA, are four new categories for on-air consumer tie-ins and brand integrations.
The awards celebrate “outstanding achievement in entertainment marketing across every screen, on-air, online, and on-the-go,” the organization says on its website. “The PromaxBDA Awards competition stands for excellence in media marketing and speaks to every part of the business from promotion and design to branding and interactive.”
Registration details and other information about the 2016 event is available on the PromaxBDA website.