By some measures this year’s Super Bowl will be available to a wider audience than any game in the history of the event. Variety reports that NFL title game between the Denver Broncos and Carolina Panthers, which is being carried by CBS, “will be available to the widest possible swath of viewers who don’t watch traditional television.”
The report adds: “Since NBC broadcast Super Bowl XLVI in 2012, the gridiron classic has been offered to people who wished to stream it on a desktop, laptop or tablet, largely through the presenting network’s own digital properties. In 2016, however, Super Bowl 50 will be seen by people who use connected-TV devices including Xbox One, Apple TV, Roku and Chromecast.”
The game is likely to also be offered on Amazon Fire, the report adds, citing Marc DeBevoise, executive vice president and general manager of CBS Digital Media.
The expansion is necessary to stay in touch with a changing audience. Jim O’Neill, principal analyst at the digital analytics firm Ooyala, said: “The NFL is losing that cadre of younger viewers that are vital to broadcasters and advertisers. Where are they going? All the research points to millennials going online, and especially to mobile devices.”