A media veteran has been named to the newly created position of senior vice president, strategy and business development, for Time Inc.’s People and Entertainment Weekly. The company announced today that Bruce Gersh will get the job.
“Gersh will lead strategy and business development for People and EW, overseeing key media brand extensions, new revenue and business opportunities, expansion of vertical audiences and the formation of strategic partnerships and alliances,” the company announced
Gersh will be based in Los Angeles and will report to Rich Battista, EVP, Time Inc., and president of People, Entertainment Weekly and People en Espanol.
Said Battista: “Bruce Gersh is a veteran media and entertainment executive with experience spanning a broad range of business units, platforms and genres, which will prove invaluable as we continue to build new revenue streams and businesses within the People and EW brands.”
The announcement adds: “An Emmy Award-winning media executive, Gersh most recently served as executive vice president and head of digital, strategy and branded entertainment at ITV Studios America, where he was responsible for brand development and strategic revenue partnerships, including merchandise licensing, publishing, music, integrated marketing and sales integrations.”