Why Apple Is Losing the TV War

Jan 26, 2016  •  Post A Comment

Apple, which changed the music industry with iTunes before setting its sights on TV, is finding TV “a much tougher nut to crack,” The Wall Street Journal reports. The company’s planned fall 2015 launch of an online TV service didn’t happen, and the growing power of Netflix and other services is making it less likely that there’s room in the space for a new player to come in and dominate the living room.

“Apple’s online TV service was reportedly going to be a skinny bundle of about 25 channels, priced at $30 to $40 a month,” WSJ notes. “But Apple and content companies appear to have hit an impasse, possibly because the latter are far more attuned to the damage services such as Netflix have done to their traditional revenue streams.”

Apple appears to be shifting its strategy, announcing an updated Apple TV set-top box in September that mimics the iPhone model by allowing developers to create TV apps for the device. “But while Apple may have created a superior experience, the new user interface is itself a reflection of how diffuse viewing habits have become,” WSJ reports. “Apps for Netflix, Hulu and HBO Now sit next to iTunes on Apple TV.”

We encourage readers to click on the link near the top of this story to read The Journal’s full report.

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