The Consumer Electronics Show, taking place this week in Las Vegas, is spotlighting a number of new apps and high-tech gizmos, with the “world’s first smart bra” among the items getting attention.

USA Today reports that OMsignal is introducing the OMbra, which provides biometric information via a black box attached to the bra. The information can be read on a smart phone.

The San Francisco-based company plans to start shipping the OMbra in spring, with a price point around $150. Pre-orders are now being accepted at the company’s website.

Said OMsignal chief marketing officer Shaz Khang: “Women gravitate towards wearables, but they don’t want an item they have to put on or worry about every day. … If they’re going to be wearing it all day, they want to get more information.”

The New York Post notes that CES organizers have singled out a number of apps to be part of its innovators lab.

“Among those chosen: Twitter’s broadcast-yourself app Periscope; Driversiti, an app that helps make drivers aware of distractions; intelligent product design firm Flextronics; and better-picture technology company HDR TV,” the Post reports. “CES is also playing host to New York app Claim it! which gives products away for free.”

OMbra “smart bra” (OMsignal)