Counterprogramming Event Will Go Up Against Oscars

Feb 22, 2016  •  Post A Comment

This year’s Academy Awards ceremony will have to contend with an aggressive counterprogramming move on another network. Deadline.com reports that Fusion has entered into “a multiyear partnership with Russell Simmons’ All Def Digital banner that will make the multiplatform news and satire outfit the exclusive broadcaster of the All Def Movie Awards, starting this year with a broadcast of the event set to air concurrently with the 2016 Oscars.”

The All Def Movie Awards, an offshoot of the weekly showcase “All Def Comedy Live,” are set to take place Feb. 24 at the TLC Chinese Theater.

“Fusion’s cable channel will broadcast an hourlong presentation of the awards at 7 p.m. Sunday, February 28 — Oscar day — and re-air it throughout the night,” Deadline reports. “Fusion and All Def Digital then will partner to build the All Def Movie Awards into an awards-season franchise during the next few years.”

Announced earlier this month, the All Def Movie Awards take aim at Hollywood’s diversity issues, including some noteworthy Academy Awards snubs. The six movies nominated for Best Picture are “Beasts of No Nation,” “Chi-Raq,” “Concussion,” “Creed,” “Dope” and “Straight Outta Compton.”

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