NBCUniversal today announced a key executive appointment, filling the newly created post of Executive Vice President, Network Partnerships. The company appointed Josh Feldman to the position.
Feldman will report to John Harrobin, Chief Marketing Officer of NBCUniversal’s Advertising Sales division.
“Feldman will lead the Network Partnerships group, whose goal is to drive revenue across the entire portfolio through strategic sponsorship opportunities,” the company said in its announcement. “He will be responsible for partnering with the leadership of each NBCUniversal network across every platform to execute client-focused marketing efforts. Feldman will work closely with the Client Partnerships team to develop custom marketing solutions that deliver data-driven insights for each campaign.”
Said Harrobin: “Josh’s impressive career in entertainment media sales and client relations is exactly what we need as we strengthen our efforts to serve our advertisers better. Josh has a proven track record of consistently delivering some of the most creative ways for marketers to reach consumers, particularly millennials, in meaningful ways. We’re excited to have him on board.”
Feldman was previously Senior Vice President and National Sales Manager of Turner Emerging Consumer Ad Sales for Turner Broadcasting, overseeing client relationships for Cartoon Network, Adult Swim and truTV.