This morning marked the debut of a new cable channel, with The New York Times reporting that the rollout of Viceland continues “Vice Media’s march toward world domination of news and lifestyle coverage for the 18-to-34 demographic.”
Viceland takes over the slot formerly held by H2, reaching 70 million homes. “It further expands Vice’s already-substantial efforts in video programming, joining the company’s highly popular online library and a documentary series, ‘Vice,’ on HBO,” The Times reports.
The programming on the channel, which hired film director Spike Jonze as its creative director, is expected to hit its stride Tuesday night with the rollouts of “Noisey,” a music show, and “Weediquette,” a program about marijuana. The Times reports that both shows “follow the template established by the online videos and HBO segments but shift away from foreign crisis zones and sensationalism (‘Interview With a Cannibal’) toward subjects and production styles that would be at home on the Travel Channel, Bravo or MTV.”