New Show Joins TV’s Morning Wars

Feb 2, 2016  •  Post A Comment

A new program launches next week that will compete for the morning audience NBC’s “Today,” ABC’s “Good Morning America,” MSNBC’s “Morning Joe” and others have been fighting over. The show is ESPN’s “SportsCenter:AM,” which bows Feb. 8, the day after the Super Bowl, at 7 a.m.

Variety reports that the debut marks the earliest time slot in which ESPN has ever aired an original hour of “SportsCenter.” “Over the course of three hours, hosts Jay Harris, Kevin Negandhi and Jaymee Sire, along with contributor Sarina Morales, will deliver a new take on sports news that is tailored to the behavior of the early-morning viewer,” the story reports.

The move follows the recent launch of a late-night version of “SportsCenter” fronted by Scott Van Pelt. “All daytime versions of ‘SportsCenter’ that run through 1:30 p.m. will be tweaked and debut in new versions the week ‘AM’ debuts,” the report notes.


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