USA Today

The Five Best Super Bowl Commercials From Sunday’s Game, According to USA Today’s Annual Ad Meter Poll

Feb 8, 2016  •  Post A Comment

Here are the five best Super Bowl Commercials, according to USA Today’s annual Ad Meter poll.

Says USA Today in a separate article, “For 28 consecutive years, USA TODAY’s Ad Meter has stood as one of the nation’s most closely watched gauges of advertising success. This year, nearly 20,000 preregistered panelists from across the country weighed in.”

To see the ranking of all the the other Super Bowl ads — including the ads themselves (beyond the top 5, which you can see below) please click here.

The most popular commercial, as ranked by the Ad Meter, is this one from Hyundai, titled “First Date.” [It scored 6.91 on USA Today’s Ad Meter]:

In second place is this commercial from Heinz, called “Weiner Stampede” [6.64 on the Ad Meter]:

The third most popular Super Bowl commercial was Doritos’ “Ultrasound” [6.61 on the Ad Meter]:

Next, in slot number four, is another Doritos commercial, called “Doritos Dogs” [6.49 on the Ad Meter]:

Rounding up the top five, in fifth place, is another spot from Hyundai, this one titled “Ryanville” [6.27 on the Ad Meter]:


  1. Anyone else thought Budweiser completely bombed with their commercials this year?

    • Budweiser’s ads have been bombing ever since they sold the company to InBev.

  2. Yes go back to puppies dogs or ponies.best ads were all that contained animals in my opinion

  3. I, for one, was quite thankful to NOT see those dam,n horses this year, wrapped in false patriotism for a product that resembles “beer” in name only.

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