One of Viacom’s cable channels has been renamed. Network executives announced last week that the company is renaming Palladia, which will now be known as MTV Live, Multichannel News reports.
“The network, which initially launched as MTV’s MHD:Music High Definition in 2006 before being re-branded to Palladia two years later, will feature a new logo and an increased focus on live concert music programming, according to MTV,” the article reports.
The relaunch will feature a week of concert programming and music documentaries, including performances by Pink and Radiohead and the documentaries “Jay-Z: Made in America” and “David Bowie: Five Years.”
The rebranding follows December’s announcement that VH1 Soul was becoming BET Soul. Along with the MTV, BET and VH1 channel groups, Viacom owns Comedy Central, Spike, CMT, Nickelodeon, TV Land and other channels.