NBCUniversal owner Comcast Corp. announced financial results for 2015 today, with higher revenues reported for the broadcast TV segment in the fourth quarter. TVNewsCheck reports that revenue increased 7% in the fourth quarter to $2.5 billion, up from $2.3 billion for the segment in fourth quarter 2014.
The results reflect “a 7% increase in advertising revenue, primarily driven by higher rates, a 34.9% increase in content licensing revenue, and higher retransmission consent fees,” the story reports. For the full year, broadcast TV revenue held steady at $8.5 billion.
“Excluding $376 million of revenue generated by the NFL’s Super Bowl in the first quarter of 2015, as well as $846 million of revenue generated by the 2014 Sochi Olympics, revenue increased 6.0%, reflecting a 13.7% increase in content licensing revenue, a 4.1% increase in advertising revenue, and higher retransmission consent fees,” the report adds.