Multichannel News

Charter Makes Move to Push Advanced Ad Products

Mar 7, 2016  •  Post A Comment

MSO Charter Communications is making a move on the ad front with the hire of cable veteran Rob Klippel as senior vice president, advanced advertising products and strategy, Multichannel News reports.

“Charter said he’ll work closely with the company’s product management and IT & engineering teams on Spectrum Reach, a next-gen advanced advertising platform that spans digital, set-top VOD and addressable/data products,” the article reports.

Klippel will report to David Kline, executive VP and president of media sales. He joins Charter after 12 years with Comcast, where he was VP of advanced platforms, the report notes.

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