A new ticket pricing plan unveiled by The Walt Disney Co. means tickets to Disneyland in California and Walt Disney World in Florida will cost up to 20% more during peak periods such as holidays and some weekends than they do during slow periods, The New York Times reports.
The pricing moves, which took effect Sunday, are an attempt by the theme parks to spread out demand. “The seasonal changes … affect the two theme park resorts differently and apply only to single-day tickets and not the multiday packages that the majority of vacationing families buy, particularly at Disney World,” The Times reports.
At Disneyland single-day tickets change from a flat rate of $99 to a schedule that has “Value” tickets — for Monday-Thursday in weeks when most schools are in session — dipping to $95. “Regular” tickets, for most weekends and many summertime weeks, rise to $105, while “Peak” tickets — good through most of December, spring break weeks and July weekends — climb to $119.
Pricing at Disney World is a bit higher, at $105 (the current price), $110 and $124.