A branding effort that’s in the works at a major cable network focuses on the suggestion that the channel’s content is worthy of obsession. The online and on-air branding effort, “Starz: Obsessable,” is under way at Starz.
The cable channel laid out the plans in an announcement Monday, noting that the official transformation is set for April 5. As part of the rebranding, the company is repositioning and reprogramming the Encore suite of channels under the Starz flagship brand.
“The single master brand approach across the Starz and Starz Encore networks will not only align the channels with a unified look and feel, but also strengthen the product offerings by providing one point of entry for subscribers both on-air and on-demand,” the company noted in its announcement.
Jeffrey Hirsch, Starz President of Global Marketing and Product Planning, said: “As the insurgent in the original programming landscape, Starz has made a point of serving the fan first, while staying true to the creators and the powerful stories they tell. Starz is delivering compelling fan-centric experiences for all types of audiences, whether it’s classic movies and Westerns, hit shows like ‘Power’ or series and movies that fans have anxiously awaited for decades like ‘Outlander,’ ‘Ash vs. Evil Dead,’ the upcoming ‘American Gods,’ ‘Star Wars: The Force Awakens’ and ‘Avengers: Age of Ultron.’ Harnessing the power and resonance of the Starz flagship brand and bringing the expansive movie and television series offerings under one brand is good for the consumer and the distributor alike.”