A broadcast program that has been a strong ratings performer appears poised to step up its game further by adding two popular music stars to the lineup. NBC announced that “The Voice” is bringing aboard Miley Cyrus and Alicia Keys as judges and coaches.
Keys and Cyrus will join the singing competition in September for the show’s 11th season, the network announced. They will join Adam Levine and Blake Shelton as judges, marking the first time two women will be on the panel.
“Both Cyrus and Keys are passionate fans of ‘The Voice’: Cyrus is a key adviser on the current season and Keys served as a mentor for season seven,” NBC notes.
Paul Telegdy, President, Alternative and Late-Night Programming, NBC Entertainment, said in the announcement: “The musical expertise and energy these two incredibly talented women will bring to the show is remarkable. We’re thrilled that they’ll be joining Adam and Blake in what we know will be a magical 11th season.”
The network noted that the current cycle of “The Voice” has averaged a 4.0 rating in adults 18-49 and 15.4 million viewers overall in “live plus seven day” results from Nielsen Media Research.
“In its debut week, the Monday and Tuesday editions of ‘The Voice’ ranked #1 and #2 among the week’s prime-time telecasts on the broadcast networks in adults 18-49 (‘live plus same day’), in Week 2 they finished #2 and #3 and in Week 3 they ranked #1 and #3,” NBC reported. “For the 2015-16 season to date, the Monday edition of ‘The Voice’ is television’s #1 alternative series in adults 18-49 and total viewers.”