A new player launches today in the paid music streaming space, and its massive library could make it a game changer. The AP reports that the online music service SoundCloud is “hoping to turn its huge community of cover singers, dubstep remixers and wannabe stars into a bigger source of revenue.”
“Since its launch in 2007, the Berlin-based online music service has allowed pretty much any audio to be uploaded to its cloud — from Kanye West outtakes to teenagers singing over canned music,” the AP reports, adding that “after signing deals with major labels, including holdout Sony Music this month, SoundCloud is adding a subscription plan for consumers, giving them ad-free listening and a whole range of music from mainstream artists that had shunned the service because it only gave tracks away for free, including top acts like Taylor Swift.”
The new service, SoundCloud Go, will be available for $10 a month and will offer ad-free offline playback on mobile devices. The service has 125 million tracks available, about four times what other paid services offer.