In Touch

New Duggars Reality Show Sparks Advertiser Revolt

Mar 24, 2016  •  Post A Comment

Barely a week after the premiere of a new reality series, advertisers reportedly want out. In Touch Weekly is reporting that the new TLC show “Jill & Jessa: Counting On,” the latest series tracking the controversial Duggar family, has angered at least seven marketers.

The show’s premiere March 15 reportedly caught a number of advertisers by surprise when their ads were included in the telecast — and they were not pleased. The report cites angry reactions from The UPS Store, Verizon Wireless, Pure Michigan and other companies, with most of the marketers insisting that their ads no longer run in the show.

In some cases, the report notes that advertisers had previously pulled their ads from the earlier Duggars series “19 Kids and Counting” in the midst of a child molestation scandal surrounding Josh Duggar.

A statement from Choice Hotels, which is representative of the tenor of statements from the other companies, says: “We are not a sponsor or an advertiser on any TV shows or specials about the Duggars. If any ads run, it is an error of the network as our advertising agency has directed them to remove our advertising from the show.”

jill & jessa-counting on-tlc


  1. It’s a good show. Very wholesome and not a hint of controversy. Haters gonna hate.

  2. The majority of the country has little interest in this family. Even the “next” generation voices ideas and ideals that most people don’t hold.
    I’m tired of seeing articles weekly in the popular press (People,etc). The family no longer is a big draw for people. And why should we care about what they are doing. They need to go back and re-evaluate how much publicity they want. Seems they just don’t want to get off the gravy train.

  3. MSG – I feel the same way about the Duggars, the Kardashians, Honey Boo Boo and all the various Real Housewives in America…

  4. They are trying to portray the girls differently. Jana is all of a sudden a person that reconstructs and builds things, yet she stands off to the side while the boys do all of it. So she has ideas, don’t we all. Now Jinger is selling cars, but the brother does all of the negotiating and work on the car. Put the girls back in the house to their normal routine, babysitting and cooking.

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