Barely a week after the premiere of a new reality series, advertisers reportedly want out. In Touch Weekly is reporting that the new TLC show “Jill & Jessa: Counting On,” the latest series tracking the controversial Duggar family, has angered at least seven marketers.
The show’s premiere March 15 reportedly caught a number of advertisers by surprise when their ads were included in the telecast — and they were not pleased. The report cites angry reactions from The UPS Store, Verizon Wireless, Pure Michigan and other companies, with most of the marketers insisting that their ads no longer run in the show.
In some cases, the report notes that advertisers had previously pulled their ads from the earlier Duggars series “19 Kids and Counting” in the midst of a child molestation scandal surrounding Josh Duggar.
A statement from Choice Hotels, which is representative of the tenor of statements from the other companies, says: “We are not a sponsor or an advertiser on any TV shows or specials about the Duggars. If any ads run, it is an error of the network as our advertising agency has directed them to remove our advertising from the show.”