ESPN has named a new vice president and general manager of ESPN Deportes. The Spanish-language sports network announced the appointment of Freddy Rolon to the position.
Rolon will report to Russell Wolff, executive vice president and managing director of ESPN International, who is responsible for all of ESPN’s international businesses and for ESPN’s U.S. Hispanic efforts.
“In his new role, Rolon will oversee all aspects of the ESPN Deportes business including ESPN Deportes television, the leading Spanish-language sports cable network offering the most diverse sports programming with more than 4,500 live hours of content presented every year, currently in 5.9 million Hispanic households and available on WatchESPN,” the network said in its announcement. “He will work closely with Traug Keller, senior vice president of ESPN Audio, on the ESPN Deportes Radio business currently available in the top 10 U.S. Hispanic radio markets and also distributed on SIRIUS Satellite Radio. Rolon and the ESPN Deportes team will also work closely with ESPN’s programming, production, audio, digital and print media teams, to maximize the relevance and appeal of ESPN’s English-language products to U.S. Hispanic fans.”
Rolon will also work closely with Gerardo Casanova, vice president and general manager, ESPN Latin America North (Mexico and Central America). The two will collaborate on key areas of the business including audience and content development.
Said Wolff: “Freddy brings an expert blend of market intelligence, content know-how, brand knowledge and leadership to his new role. The collaboration between Freddy and Gerardo will also help us find creative and innovative ways to best serve U.S. Hispanic fans on all of ESPN’s platforms.”