The Hill

Google Pushing Into a New Business

Apr 6, 2016  •  Post A Comment

Google appears to be making a timely push into a new business. The tech giant has its sights set on gaining a foothold in the political polling industry, according to a new report by The Hill.

“The Internet giant has been pushing its survey products to the staffers and operatives who work for presidential and congressional campaigns, as well as the journalists who cover them,” the story reports, noting that the product is being marketed under the banner Google Consumer Surveys.

At least one presidential campaign has reportedly used the tool to do some polling, the report notes. The company has been pitching it at Republican primary debates co-sponsored by Google.

“Google has also stepped up its outreach to reporters and editors covering the election, giving them free credits to run surveys of their own,” the AP adds. “The company launched a website in January to explain the service to journalists and let them access data from polls created by Google’s team.”

The Wall Street Journal and The Washington Post are reportedly among the outlets using the Google service.

google consumer surveys

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