The premium cable channel HBO will be offered for free this weekend, starting Friday and running through Sunday night, The Verge reports. The special promotion will enable a wide audience to get in on Sunday’s season six premiere of the channel’s huge hit “Game of Thrones.”
Also on tap during the weekend promotion is a high-profile Beyonce event, “Lemonade,” details of which have been kept under wraps.
“In addition to ‘GoT’ and ‘Lemonade,’ fans will be able to watch the pay-TV premiere of ‘Jurassic World’ on Saturday night, as well as the return of ‘Silicon Valley’ and ‘Veep’ on Sunday night,” The Verge reports. “‘Last Week Tonight with John Oliver’ and the original HBO film ‘Confirmation’ will also play that night. On top of all this, Cinemax shows like ‘Banshee’ will also be available for free viewing.”
HBO is presumably hoping the promotion will steer viewers toward subscribing to its HBO Now service, which is free for the first month. Viewers are advised to check with their TV providers to ensure that they will have access to the promotion.