Is MTV Returning to Its Music Roots? The Channel’s Massive Slate of New Programming Suggests It Is

Apr 22, 2016  •  Post A Comment

MTV has taken the wraps off a massive slate of new programs, and in what appears to be a partial return to the “Music Television” format that was the channel’s original focus, the lineup is heavy on music content.

The lineup, unveiled Thursday at the channel’s upfront presentation, includes “Wonderland,” MTV’s first weekly live music performance series in almost 20 years, which will premiere this fall. The channel also greenlighted an all-new “MTV Unplugged” series.

Other new music programs in the pipeline are “Studio 24” from Scooter Braun Films; a music documentary series, “Year One”; and a music competition program produced by Mark Burnett.

Said Sean Atkins, President of MTV: “We’re on a mission to reignite MTV with everything that makes it one of the world’s most iconic brands — its soul of music, its love of pop culture, and its unexpected, groundbreaking creative. What we share today is just the beginning, but it’s a strong first step in the journey and shows how aggressively we are moving to energize the extraordinary promise of this great brand.”

MTV also announced the new series “Sweet/Vicious,” “The Outsiders,” “Acting Out,” “Mary + Jane,” “Shinesty,” “MTV’s The Investigation,” “Stranded with a Million Bucks,” “Loosely Exactly Nicole,” “Going Off,” “The Almost Impossible Game Show” and a Zac Efron-produced documentary on food and culture.

Please click here for the full lineup and details on the new programming and development deals.


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