Moonves Outlines Prosperity Strategy for CBS, Affiliates

Apr 5, 2016  •  Post A Comment

CBS boss Les Moonves outlined a strategy for prosperity that he says will benefit affiliates as well as the network. TVNewsCheck reports that Moonves rolled out details during a gathering last month with media investors and analysts.

“The Moonves strategy comes down the this: Produce the best possible programming and then squeeze every last dollar out of it through advertising on CBS and CW, distribution on pay media (its own and others) and licensing to other outlets around the world,” the story reports, quoting Moonves telling the gathering: “Anywhere you want your CBS, we are there.”

The report adds: “With slides and video at his command, Moonves bragged on CBS’s accomplishments (the stock is up 144% since the last Investor Day in 2011) and what he considers its unmatched opportunity to capitalize on new broadband media and the burgeoning overseas TV market.” Other CBS executives gave details on various elements of the plan during the three-hour presentation.

“All the talk led to a promise of an additional $3.75 billion in annual revenue from five areas by 2020,” TVNewsCheck notes. The forecast includes a $1.7 billion increase by 2020 in combined retransmission consent and reverse comp revenue, growth of $800 million in licensing of CBS content to other outlets and $1.25 billion in newer enterprises such as CBS All Access and Showtime OTT, distribution of CBS O&Os on “skinny bundles” such as Sony’s PlayStation Vue and inserting targeted advertising on time-shifted programming.

We encourage readers to click on the link near the top of this story to read TVNewsCheck’s full analysis.


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