The crowded video-on-demand market is about to become even more crowded, with the launch of Fullscreen planned for later this month. The Osceola, Fla., News-Gazette reports that the service, a partnership between AT&T and The Chernin Group, will debut April 27.
“According to information from Rapid TV News, it will be the world’s first video membership experience programmed for the social-first generation. That means their target audience is the 13 to 30 age group,” the publication reports. “The ad-free subscription service will feature scripted and unscripted originals, acquisitions and an exclusive slate from leading creators.”
For $4.99 a month, subscribers will initially have access to more than 800 hours of content via iPhone, iPad, some Android phones and Chromecast.
“Fullscreen adds that the service has been built for audiences expecting immersive and engaging entertainment, from ‘gossipers and geeks to rebels and revolutionaries,'” the report notes. “The company says that it will feature fresh content daily, including playlists from favorite creators, search by mood, social media content creation tools and more.”