NBC News

Whole Foods Embroiled in Legal Battle Over Alleged Gay Slur on Cake

Apr 19, 2016  •  Post A Comment

Whole Foods Market is fighting back after it was accused of selling a cake that was decorated with a gay slur. NBC News reports that the store chain “plans to take legal action against a customer who claimed a bakery employee wrote a gay slur on a cake he purchased from its flagship Austin, Texas, store.”

Photos of the cake circulated online Monday, showing a cake topped with the inscription “Love Wins,” followed by a short gay slur. Jordan Brown, a pastor at the Church of Open Doors in Austin, circulated the photo, along with a tweet reading: “That’s not the cake I ordered, @WholeFoods and I am offended for myself & the entire #LGBT community.”

“He and his attorney, Austin Kaplan, filed a lawsuit against the grocer,” the story reports, adding: “Whole Foods said in a statement Monday it denied the slur had been written by the employee — who, they said, ‘is part of the LGBTQ community.'”

After reviewing the case, the chain reportedly countersued today.

“In a counter-suit, Whole Foods Market Rocky Mountains/Southwest, which operates the store, disputed that an employee wrote any slur on the cake, reported NBC affiliate KXAN. The company said it is seeking at least $100,000 in damages, sanctions against Kaplan, and a jury trial,” the story reports.

To see a picture of the cake with the slur, from the website of the Austin Statesman newspaper, click here. Please note that some readers may be offended.

whole foods market


  1. Good for Whole Foods.

    If you look at photos of the cake, the icing the slur is written in is clearly a different consistency and shape than that of the writing on the balance of the cake and was obviously added after the fact.

  2. Whole food should have been wise enough not to put the gay slur there it was even written largerly

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