Hulu provided a wide-ranging update on its programming, subscribers and ad plans at its upfront presentation today in New York. Proclaiming that it is going “bigger and bolder,” the streaming service announced 30% growth in subscribers year over year, with the total expected to hit 12 million this month.
The service has secured exclusive U.S. streaming VOD rights to a new Beatles documentary from acclaimed director Ron Howard. The project, with the working title “The Beatles: Eight Days a Week,” features rare and exclusive footage and will roll out in theaters and on Hulu this fall. (Click here for more details.)
Hulu also announced that it has partnered with BrightLine to deliver first-to-market interactive advertising units built exclusively for the living room. Meanwhile, Hulu unveiled a new collaboration with Nielsen that will enable digital ad measurement through Nielsen Digital Ad Ratings to capture OTT viewing in the living room environment for the first time.
Hulu also ordered new seasons of its original series “The Path,” starring “Breaking Bad’s” Aaron Paul, and “The Mindy Project,” along with its second election special featuring Triumph, the Insult Comic Dog.
The service’s slate of originals also includes the drama series “Shut Eye,” “Chance” and “The Handmaid’s Tale.”