The CEO of YouTube revealed an impressive milestone for the online video site, proclaiming at Thursday’s presentation to advertisers in New York: “I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network — broadcast or cable. In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined.”
The Los Angeles Times reports that the announcement by Susan Wojcicki is based on a Google-commissioned Nielsen study of 2015 viewing data. While YouTube has been gaining momentum in the 18-49 demo, TV has been experiencing erosion — especially among viewers under 35, the Times notes.
Those viewers are increasingly shifting their focus to online video.
“Wojcicki’s pitch was buoyed by the recent news that Interpublic Group’s media buying arm Magna Global is moving $250 million out from its fall TV ad budgets into YouTube,” the Times adds. “The dollars will go into ads that run on Google Preferred, the package of YouTube videos by established content creators.”