Megyn Kelly’s first prime-time broadcast special this week, featuring her high-profile reunion with outspoken Megyn Kelly critic Donald Trump, delivered what might be considered disappointing ratings, considering the blockbuster numbers Trump has attracted for some of his debate appearances.
“Megyn Kelly Presents,” which aired Tuesday on the Fox broadcast network, pulled an average audience of 4.8 million total viewers. The Los Angeles Times notes that the figure is 1 million below Fox’s season average of 5.8 million viewers in prime time — taking into account that the Fox average includes big entertainment programs such as the hit show “Empire.”
The turnout for “Megyn Kelly Presents” was also almost double what “The Kelly File,” Kelly’s regular show on Fox News Channel, delivers on a typical night.
“The number is likely high enough to make future Kelly hours an occasional program alternative for the Fox broadcast network’s lineup next season, as they are far cheaper to produce than entertainment shows,” the Times notes. The report adds: “More specials also would likely help Fox News keep Kelly when the division negotiates a new contract with her. She is signed through mid-2017, and her services are coveted by rival networks.”
“Megyn Kelly Presents” averaged 1.5 million viewers in the key 25-54 news demo. In total viewers the program came in third in the 8 p.m. hour behind “NCIS” on CBS with 17.6 million and “The Voice” on NBC with 8.9 million. Leading out from it, Fox’s new reality show “Coupled” at 9 p.m. managed just 1.9 million total viewers.