A viral video sensation that’s being called the most social hit ever on U.S. late-night television is being marketed internationally. CBS Studios International announced today that it is making “Carpool Karaoke” available as an international format.
The segment was spawned by CBS’s “The Late Late Show with James Corden,” and has had almost 600 million views on YouTube since it started one year ago.
CBS Studios International and Fulwell 73 are joining forces to bring it to international broadcasters in 30-minute and 60-minute episodes. In each installment the host of the show picks up a singer or other celebrity for a ride in a specially rigged Carpool Karaoke car.
“The show has quickly become known for attracting the world’s biggest stars including Adele and Justin Bieber, whose ‘Carpool Karaoke’ segments are currently the #1 and #2 most watched Late Night clips on YouTube, along with Jennifer Lopez, Stevie Wonder, Gwen Stefani, Elton John and One Direction,” the announcement says.
It adds: “For broadcasters, the ‘Carpool Karaoke’ format creates a more intimate environment for interviews and at the same time gives an audience their favorite music of all time. A combination of music, comedy and documentary makes ‘Carpool Karaoke’ one of the world’s most talked about shows.”
Said Ben Winston, executive producer of “The Late Late Show” and co-director of production company Fulwell 73: “This is a very exciting format, one which gets the best interviews, and fun, out of every guest that appears, due to its most intimate setting.”