Liberty Media Chairman John Malone, speaking Wednesday evening in New York, explained why he thinks the basic bundle remains safe. Deadline.com reports that Malone appeared at a dinner where he was presented with the Steven J. Ross Humanitarian Award.
Commenting on pressure from Netflix and other streaming services, Malone noted that Netflix “started a flurry of investment in TV series. … It’s like a child’s soccer match. Everybody is chasing the soccer ball instead of holding their position.”
The sports analogy is significant, because Malone sees sports as one of the keys to the bundle’s security. He said sports and news can “sustain themselves in a digtal age where very few things have to be watched live.”
“The big bundle only breaks down if sports breaks down,” Malone said. “Because that’s the muscle. … Sports is the glue that holds the bundle together and I don’t see that coming apart anytime soon.”