A veteran digital executive has been named to the newly created position of Chief Digital Officer for CBS Corp. Jim Lanzone will step into the position, and will also remain CEO of CBS Interactive.
Leslie Moonves, Chairman and Chief Executive Officer, CBS Corp., made the announcement.
“I’m very pleased today to be expanding Jim’s role in the development of this increasingly important part of our company,” said Moonves. “For the past five years, Jim has built a successful business and organization at CBS Interactive, which is now a thriving and profitable operation — and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space. Now, as our first-ever Chief Digital Officer, Jim will bring that expertise and influence to all of CBS’s businesses by working hand in hand with digital operations across the Corporation. I look forward to the many contributions he will make as we continue to transform ourselves as a premium content company in the interactive age.”
The company notes in the announcement: “In his newly created position as Chief Digital Officer, Lanzone will oversee digital matters at CBS Corporation and ensure that the company has a collaborative and coordinated digital media strategy across its many divisions. This will include the cultivation and growth of new and existing digital streaming services, helping to shape where and how CBS’s industry-leading content is consumed and exploring the potential of new platforms in the development of the next generation of premium content.”
Lanzone joined CBS Interactive as president in 2011.