Actor Channing Tatum is pitching in to help a new vodka brand get off the ground. The New York Post reports that Tatum will be pitching Born and Bred in Cannes.
The product is “made from Idaho potatoes and glacial water from the Grand Teton mountain range, according to promo materials,” the Post reports. “The actor is aiming for something ‘high quality’ but ‘less formal’ than other vodka brands on the market.”
The report adds: “Tatum is expected to tell attendees the story of how he invested in the Grand Teton Distiller, in Driggs, Idaho, which subsequently helped create the product recipe.”