Nielsen has shed some light on one of the biggest mysteries in the TV business by revealing viewership figures for some popular shows on Netflix and other streaming services.
The Wall Street Journal reports that the ratings service presented the data on selected shows at a Las Vegas conference for media partners.
“The presentation cites three examples of shows that performed well — data that the TV studios were willing to share,” WSJ reports. “The fourth season of ‘Orange Is the New Black,’ a Lionsgate production available on Netflix, came out of the gate strong between June 17 and June 19. The premiere episode was watched by 6.7 million people in the U.S., which would be comparable to the second most-viewed cable drama on TV behind HBO’s ‘Game of Thrones,’ while the second episode was watched by 5.9 million people, according to the data Nielsen presented to clients.”
Data on “Seinfeld” reruns, which became available on Hulu, shows that the program reached 706,000 U.S. viewers in the first five days it was available, with 186,000 viewers on day one, growing to 334,000 viewers on the fifth day.
“Unsurprisingly, the audiences for streaming services tend to be younger than for traditional TV,” the report notes. “Some 44% of streaming viewers of ‘Better Call Saul,’ a production of Sony Pictures Television available on Netflix, are between the ages of 18 and 34, compared with 24% on traditional TV.”