A new report in Vanity Fair, which suggests what the endgame may be in Donald Trump’s presidential bid, includes the intriguing note that Trump reportedly talked with NBCUniversal CEO Steve Burke about starring in “The Apprentice” as the president of the United States.
The conversation apparently took place a few years ago, as a follow-up to a discussion the two men had in 2011 when Trump was considering a presidential bid.
At that time, Burke “was interested in green-lighting a new season of ‘The Apprentice,'” Vanity Fair reports. “Trump could pursue one option or the other, it seemed, but not both.”
Trump reportedly told Burke during that initial conversation: “If you don’t want me to do this, then I need you to ask me.” Sometime later, Burke “went to Trump’s office and conceded that he did not want his star to attempt a bid for the White House,” the story reports, citing a source who is familiar with the talks.
“But another person with knowledge of the situation noted that the two men had a subsequent conversation in which they broached a compromise, albeit one that seems more like a Trumpian fever dream than a network-TV reality,” Vanity Fair reports. “It outlined, presumably fantastically, that Trump should run for president; and on the off chance that he won, he would continue to star in ‘The Apprentice’ from within the White House.”
Vanity Fair recounts the anecdote as background to the main point of the story, which is that the endgame of Trump’s 2016 presidential bid may be that he intends to create a media empire.
“The breakout media star of 2016 is, inarguably, Donald Trump,” the report notes, adding: “Now, several people around him are looking for a way to leverage his supporters into a new media platform and cable channel.”
It’s a fascinating story, which you can read in full by clicking on the link to Vanity Fair near the top of this story.