Summertime Blues at the Box Office After Weekend Flop

Jun 13, 2016  •  Post A Comment

The all-important summer movie season is off to a disappointing start in terms of box-office receipts.

According to The Hollywood Reporter, revenue for the period from May 6-June 12 is about $1.24 billion, down 22% from the $1.597 billion that came in during May 1-June 14 last year. (The official summer season started May 1 in 2015 but shifted to May 6 this year.)

“The latest disappointment domestically is the big-budget video game adaptation ‘Warcraft,’ which opened over the weekend to a dismal $24.4 million,” THR reports.

The story notes that even if this year’s results are expanded by a week to include the weekend of April 29-May 1, revenue is off 14% from last year.

The report does note some good news: “Year to date, revenue is still up over 2015 by more than 4 percent, although the margin was much wider heading into summer. And there are plenty of potential big earners yet to open between now and Labor Day, including this coming weekend’s ‘Finding Dory.'”

warcraft feature film 2016

Your Comment

Email (will not be published)