ABC Wraps Upfront Sales: Here’s How the Network Did

Jul 7, 2016  •  Post A Comment

ABC has seen “low-double-digit increases in the price it charges to reach each 1,000 viewers (CPMs), we’re told,” reports our good friend David Lieberman at Deadline.com.

The story continues, “That would be the biggest increase ABC has seen since at least 2011, when unit prices rose 10.5%, and in line with increases that other broadcasters have commanded this sales season.

“It’s unclear whether the network will end up with more dollars than it saw from last year’s upfront commitments, estimated at $1.8 billion. Nomura Securities’ Anthony DiClemente forecast a 2.8% increase in upfront sales to $1.85 billion.”

To read more about this story please click on the link in the first paragraph, above.


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